PoshFest
PoshFest was Poshmark's annual two-day conference bringing together hundreds of sellers to connect, learn, and engage with the Poshmark team. For two consecutive years I built the full multi-page website from scratch, managed multiple phased launches as event details were revealed, contributed 3D elements in 2025, and designed print signage and swag, all running in parallel with regular business work across a roughly six-month production cycle.
Email System
As Poshmark's brand evolves, inconsistent email design become a real problem: headline sizes varied by gut feel, CTAs were recreated from scratch each time, and there were no clear rules distinguishing image-based from coded content. This comprehensive email design system establishes consistency across all marketing emails: defining typography not just by font but by weight, size, and line height; standardizing CTAs as reusable elements; templating margins for uniform spacing; and setting guidelines for HTML body content and copy length.
Festival Campaign
Festival season is a genuine cultural moment, and what to wear is as intentional as the lineup. This campaign promoted festival-ready finds on Poshmark across a custom photoshoot, shoppable emails, and in-app/web banners spanning Western, Boho, and Beauty themes. The campaign also extended into paid social statics ads and influencer video. I worked on the emails and all in-app/web banners, both of which landed on extremely compressed timelines.
Glamnetic Partnership
Glamnetic x Poshmark brought viral press-on nails to Poshmark LIVE for the first time, spanning two separate shows across two days. The campaign served as both a pre-show marketing push and a test of brand partnership potential on the platform. I designed the email, in-app and web banners, and show cover images to drive awareness and tune-ins ahead of each live event.
Needed on Amazon
Amazon's scale means more buyers and easier conversions, but it also means significantly more competition. As contract work for Needed, I designed listing image carousels and A+ content for their product detail pages, balancing scientific credibility with clear, compelling visuals that communicate product benefits quickly in a high-velocity shopping environment. Completed across their entire product catalog.
Social Advertising
A selection of top-performing paid social creative across two brands. Poshmark in-house and Needed as contract work, each designed to stop a scroll in a vertical social environment while staying true to the brand.
Static Ads
A selection of static ads from two brands, built for Meta placements. Includes top-performing ads, templated layouts for testing copy and image variables, carousel formats, and size variations showing the same ad across the three common Meta dimensions.
Motion Creative
A selection of video and motion work spanning paid social ads, interactive HTML end cards, and a product listing video for Amazon. Production ranges from stop motion using original photography, to live footage shot and edited with layered digital assets, to After Effects work using custom Javascript expressions. Built for performance and brand.
Email Design
A selection of Poshmark emails spanning campaigns, brand partnerships, and sweepstakes. Each designed within the brand system while adapting layout, hierarchy, and tone to serve a specific marketing objective.
